Description

If your organization has enough money, this book isn’t for you. If your board members are actively, creatively and enthusiastically raising funds, this book isn’t for you. If competition in your area has not challenged your ability to support your mission financially, this book isn’t for you.

For everyone else…you need this introduction to the scope of fundraising options, with chapters by 19 nonprofit gurus who share their secrets on:

• The latest strategies for getting your board involved in fund raising
• Exact steps to begin a feasibility study
• Proven strategies to develop multiple revenue streams
• The smartest methods to boost revenues at your special event
• How NOT to get burned when hiring a consultant
• Maximizing your opportunities with direct mail
• Discovering the potential of planned giving
• Writing a better grant that hits the mark
• Acquiring more major gift donors
• Linking with major corporations in cause-related marketing
• The potential of the internet to increase your funding base
• Social entrepreneurism
• Exact steps for fabulous newsletters
• Making the money and learning to count it with Accounting 101
• How to forge strategic alliances
• Create a solid donor recognition program

Opportunity is out there, money is out there….don’t leave it on the table!

Table of Contents

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Brief Excerpt

(p.68, from chapter by Terrie Tempkin)

Unfortunately, cost is one more obvious factor that is all too often overlooked. Another of my favorite sayings is: Sometimes money just costs too much. The most blatant example of this is the board that opts for a special event because it wants to avoid direct solicitation. It invests months of preparation and many dollars in direct and indirect costs to raise a couple thousand dollars. And it still has to solicit. Soliciting for ticket sales, underwriting, and giveaways, by the way, is more time-consuming than asking for a major gift and the potential for significant return is far less. The lesson here is that no decision about how your organization’s funds will be raised should be made without first looking at the total costs. Your board should remember that despite the importance of each of the factors listed above, the ultimate goal is still to generate enough funds to facilitate the achievement of the organization’s mission. Even nonprofits have to be able to make a profit -- “nonprofit” is a tax code, not a goal!

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