Description

Are you trying to expand membership in your all-volunteer association and feel like you need a new approach? Did you realize there's something you can learn from a college fraternity?

Mattson and Orendi start this unique guide with the following: "This book is about recruiting gentlemen into college fraternities (though you'll find the messages to be universally applicable). We believe recruitment is at the core of a fraternity's potential and at the core of most fraternities' major challenges." But you'd be missing something good if you thought the information in this compact guide was limited to the special situation of a college campus!

Ignore the vocabulary of "fraternity" and "brother" and "rush week" but pay attention to the important principles the authors have learned from practical experience: values-based selection criteria; the analogy of S.P.A.M. (skills, product, audience, motivation); building your dream; seeing your potential audience; developing a names list; countering excuses not to join. There's a solid section on mastering conversation, with tips on making a first meeting successful and how to "close" the recruitment "ask." Finally, Mattson and Orendi suggest a Round Table approach to engaging current members in strategizing new recruitment ideas.

Table of Contents

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Brief Excerpt

One other important task to accomplish in Step 5 is to learn how to handle excuses. You've got to know your product well enough to be able to get around all those excuses which inevitably pop up when asking your prospective members to join. You know what the excuses will be for not joining your fraternity. You've heard them before because they're the same every semester. What you need to do is be prepared with a surefire way to get past these excuses.

Feel * Felt * Found. These three little words will guide your honest, authentic, quality responses and provide a framework for handling these excuses in the future.

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