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Keeping a volunteer program responsive to today's volunteers involves leading a periodic environmental scan to determine what trends are factors in attracting and retaining volunteers. It is important that all staff and leadership volunteers understand these trends. They have implications that impact your organization's success at recruitment, supervision, risk management, recognition, designing volunteer jobs and other key elements of good program management.

I would suggest that you do an annual "Trends Training" with key staff and volunteers in your organization. By using the simple exercise that follows, organizations can be educated about the trends, issues and needs of today's volunteers and can be provided with a context to identify the challenges and opportunities inherent in them. After this process, an organization is positioned to adapt its current program by strategically taking full advantage of the trends while diminishing their challenges

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