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In the spring of 2001, Canadian Blood Services (CBS) contracted the services of an external consulting firm to conduct a review of its volunteer program. The research had two key purposes. The first was to explore how CBS might improve both the involvement, and the management, of volunteer resources. The second was to summarize current and anticipated issues and trends in volunteerism and volunteer program management both in North America in general, and in other large Canadian health sector organizations. This article reports on the results of this review.

...The trends outlined here are expected to influence and transform volunteerism throughout North America over the next decade. These trends provide a contextual understanding of the climate and circumstances in which all volunteer programs operate today. It is critical, therefore, in thinking about and planning for the future of any volunteer program, and in conceptualizing the potential shapes and dimensions of new volunteer roles, that these trends be kept in sharp focus.

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This article was published in e-Volunteerism: The Electronic Journal of the Volunteer Community. Subscribe now to access all the articles.