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In the spring of 2001, Canadian Blood Services (CBS)
contracted the services of an external consulting firm to conduct a review of
its volunteer program. The research had two key purposes. The first was to explore
how CBS might improve both the involvement, and the management, of volunteer
resources. The second was to summarize current and anticipated issues and trends
in volunteerism and volunteer program management both in North America in general,
and in other large Canadian health sector organizations. This article reports
on the results of this review.
...The trends outlined here are expected
to influence and transform volunteerism throughout North America over the
next decade. These trends provide a contextual understanding of the climate
and circumstances in which all volunteer programs operate today. It is critical,
therefore, in thinking about and planning for the future of any volunteer
program, and in conceptualizing the potential shapes and dimensions of new
volunteer roles, that these trends be kept in sharp focus.
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