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This is a landmark article, in that it tackles a critical subject rarely presented in depth:  what it takes to raise money to support volunteers and the infrastructure of a volunteer program.  As the title says, noted trainer and author Betty Stallings covers both the attitudes necessary to fundraising success and a wide variety of ideas for finding or generating adequate funds.  Included are:

• Reasons why it is a challenge to raise money for a volunteer program.
• How to develop a strong case for support – specific “talking points.”
• Moving from begging to marketing.
• Visualizing success.
• Suggested methods of raising resources for your volunteer program, including donations from current volunteers, outreach to corporations and foundations, special events, gifts in honor of volunteers, and other creative approaches.

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This article was published in e-Volunteerism: The Electronic Journal of the Volunteer Community. Subscribe now to access all the articles.