Recruiting
Male Volunteers: A Guide Based on Exploratory Research (pdf
file)
Assesses factors that increase male volunteering in service programs
and offers concrete approaches to overcoming barriers and designing
programs that are attractive to males.
Strategic Recruiting: Using Creative Communication Principles to Find the People You
A 26-page PDF published by Community Literacy of Ontario (Canada) about creative outreach strategies for the 21st century.
Turn Your Organisation into a Volunteer Magnet, 2nd ed.
Edited by Andy Fryar, Rob Jackson, and Fraser Dyer (2007, 204 pp.)
Essays from contributing volunteer managers around the world on attracting the best and most diverse volunteers and then working with them successfully.
Beyond Recruitment
http://www.nald.ca/FULLTEXT/Clo/cover.htm
"An Online Workshop
About Recruitment & Maintaining Volunteers in the New Environment"
by Community Literacy of Ontario.
Celebrity Volunteers
http://philanthropy.com/jobs/2003/03/20/20030320-881056.htm
Several articles both
cautioning about and explaining how to recruit and work with celebrities
as volunteers, from The Chronicle of Philanthropy's
"Philanthropy Careers" site.
Convio Connection
http://www.convio.com/site/PageServer?pagename= news_newsletter&elq=B8E4F6BBF7CA4024844379FE81E20E31
A free bimonthly newsletter for nonprofits on how to attract constituents, drive action and build loyalty through online relationship management. Archives available online. Subscribe here:
Encouraging Involvement
in Community Work
http://ctb.ku.edu/tools/en/chapter_1006.htm
Chapter 7 of the "Community
Toolbox," with self-teaching modules on gaining participation
by community members.
Fenton Communications
http://www.fenton.com
Approaches to advocacy communication campaigns. Click on "resources" from the home page to access their free resources.
Image Bank
http://www.volunteering.org.uk/imagebank
Photographs are so important
to good recruitment materials but it's often hard to find shots
that show a diversity of volunteers doing active things. To
meet this need, the National Centre for Volunteering in England
has created the Image Bank, where you can purchase the rights to
a wide array of great photographs.
Museum Marketing Tips
http://www.museummarketingtips.com/articles/articles.html Offers many resources for marketing and volunteer recruitment, especially for cultural arts. The links section under "Volunteer Recruitment and Recognition" (http://www.museummarketingtips.com/links/links_vol.html) has a wide variety of generic references, too.
Reaching Volunteers on the Internet
http://1800volunteer.blogspot.com/
Search Engine Optimization, Marketing and Mass Email tips and best practices on using the Internet to help volunteers find their perfect volunteer opportunity. From 1-800-Volunteer.org.
Stronger Together:
Recruiting and Working with Ethnocultural Volunteers
http://www.nald.ca/fulltext/heritage/ComPartnE/Strongr1.htm
Online manual by the Central
Volunteer Bureau of Ottawa-Carleton (Canada) about how to make volunteer
programs attractive and accessible to ethnic minority volunteers,
based on input from program managers with experience.
“Tag Lines”
http://www.energizeinc.com/art/subj/VVArchivetag.html
Clever phrases for recruiting volunteers into virtual volunteering assignments.
Volunteer Recruitment: Tips from the Field
http://www.serviceleader.org/new/managers/2004/03/000213.php#3-1
Resource guide compiled
by Sarah Jane Rehnborg and Betsy Clubine with a team of volunteer
professionals from around the state of Texas.
