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Responses to: Redirecting Corporate Volunteering: Making Welfare Reform Work

Submitted on 29January2004 by Udeni Salmon, Head of Volunteer Support, Leonard Cheshire, United Kingdom
In the UK, corporates are wising up to the PR benefits of corporate volunteering project: nice photos of bosses digging gardens and smiling with the deserving poor... but without the need to write a large cheque. If you are a volunteer manager planning a corporate volunteering project, make sure:

  • there is a genuine need for the project
  • you can present a detailed cost estimate to the corporate (don't forget to include your staff's time)
  • you can afford to spare staff for the day, and that your users won't mind the disruption
  • that your organisation is mentioned by name in any PR material that the corporate is planning in future

You may find it more cost-effective to offer volunteering projects as a thank you to your corporate sponsors, once they have already committed to a sponsorship programme.

Submitted on 27Oct1997 by Lori Lucier, Manager of Volunteers, Development Department, AIDS Committee of Toronto, Ontario, Canada

It is interesting timing that I have come across this essay, as I have just returned from a National Conference here in Canada called Many Visions, One Future: the 1997 Canadian forum on volunteerism. One of the topics of discussion for the weekend was something we call Workfare. For the purposes of our discussion, we defined it to be based on the Ontario model, which is "the welfare recipient is obliged to participate in a volunteer program or they will lose their basic benefits." The government, without having consulted the voluntary sector, decided that the volunteer centres and their member agencies would be the main administrators of this program.

The discussion group that I participated in came to the conclusion that when government ties obligation to the activity of volunteering, we are no longer talking about volunteering. Since we would then not be referring to "workfare participants" as volunteers, the voluntary sector should not be responsible for administering the programs; the government should be. There are many others reasons that many of us around the table felt that concept was inherently flawed, and could not be supported. I wont go into those.

You bring up an interesting point though. Perhaps this could be proposed as a government initiative, administered through the Social Service Sector. I am sure that the voluntary sector would be willing and interested in sitting down with government and business to talk about new thinking around corporate voluntarism. I am equally sure that the voluntary sector should not be responsible for massive training, placement and evaluation programs that would be necessary to make something like the program you described work.

I think that it is definitely time that business got directly involved in job creation, although that is contrary to what many profitable companies are doing right now. Indeed, many companies that are gaining profits, have been shedding jobs as they post their quarterly profits. It is my opinion that until the voluntary sector draws the line, and states that we are not in the market to perform either the government or big business' jobs for them, we will continually be pushed to pick up the slack.


Response from Bob DeHaan, Retired
Your essay on corporate volunteerism regarding hiring people who had been on welfare is one of the best analyses I have read or heard. I agree that more jobs must be created to make it possible for people to get off welfare. That's one key. Another is that employers need to offer the supportive services you listed because people recently on welfare face many obstacles to being successfully employed. That will be a hard one to sell to prospective employers, I would guess.

Jim Lehrer's News Hour of Friday, Oct. 10 reported on a project (I forget the name of the outfit) that brought prospective employers together who had job openings for ex-welfare people. The latter would come in to this circle of prospective employers and present themselves and their skills. One or more of the prospective employers would then offer a position. But they did not have the supportive services that these people needed. The project had to do that. So again, your emphasis on the necessity of supplying these supportive services is of the essence, I believe.

Keep up your good work.

 

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This file last modified 05/13/08