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September 1999
Trend Watch: Are You Ready?
By Susan J. Ellis
As many of you know, for several years now I've written an introduction for our print Volunteer Energy Resource Catalog that outlines trends I see percolating in late summer of each year. Our great Webmaster, Kristin, just suggested: "Why not use those reflections as the September Hot Topic?" And so we have! The point is not to save me writing time (though that's not a bad reason, either). It's because I'm genuinely interested in your assessment of the trends of the day. Do you see the same things, in the same way, as I do? What do you see differently? And, even more important, what other issues do you see surfacing for the volunteer world--both good and bad?
Excerpted from the 1999-2000 "Volunteer Energy Resource Catalog": Trend Watch: Are You Ready?
Below, as every year, I offer you my perspective on potentially important trends and their implications for the volunteer field. All come with the usual caveat that my crystal ball is not necessarily more prophetic than yours. Im just willing to go out on a limb and put my opinions in print (and you'll have the opportunity to do the same at the end of my list!)
1. International Year of Volunteers 2001 (IYV2001):
Last year I highlighted the globalization of our field and our
wonderful international network of colleagues continues to expand.
IVY2001 is one of the ways we can connect further. But YV2001 is just
around the corner and, as of the date of this new catalog, most of
us still do not know what is planned. We all have a stake in the success
of this Year, and we will all regret it if we blow this opportunity.
United Nations Volunteers (UNV), the UN agency charged with the administration
of the celebration, wants every country to develop its own way of
observing IYV2001. While this is fine, we still need some international
connecting link to bring the global volunteer community together for
one year--getting past internal and international politics. The good
news is that we dont have to wait for anyone. IYV2001 is a real thing
and each of us can make as much of it as we choose (read more about
it at http://www.iyv2001.org).
Every Volunteer Center, local DOVIA or state association, academic
philanthropy program, and individual volunteer program manager can
use IYV as leverage for visibility and recognition.
2. Short-term or Episodic Commitments.
I hereby officially proclaim that this is no longer a trend, but
a fixed reality! Most new volunteers seek assignments with a clear
beginning, middle and end. One-time-only volunteering opportunities,
such as those coordinated by "Hands On" or "City Cares" organizations,
continue to expand. The good news in all this is that, after people
have gotten their feet wet in a successful volunteer effort, they
often turn around and say: "What can I do next?" So volunteer program
managers might start thinking of retention in terms of an ongoing
sequence of short-term assignments.
3. Singles as a Target Audience.
Connected to the popularity of one-day volunteer projects, theres
a new awareness of an old fact: people who volunteer make friends
with other volunteers who share their interests. In a world in which
young people delay marriage and in which divorce hits half the couples
in the U.S., it isn't surprising that volunteering is being adopted
as part of the singles scene. In fact, the tongue-in-cheek recruitment
pitch that "volunteering is safer than a singles bar" really resonates
today! An increasing number of programs are targeting single volunteers,
either as their only participants or for specially-designated work
shifts.
4. Welfare Reform.
This is an issue with inconsistent effect on volunteer programs because
each state handles it differently--as do a number of other countries
around the world. As public assistance rolls are decreased by requiring
able-bodied men and women to get a job or go to school, the question
of where volunteering fits into the picture is raised. In many states,
volunteering is a legally-approved alternative to a paying job or
training, allowing someone to keep welfare benefits if s/he logs a
certain number of community service hours which are viewed as benefiting
the public. But in other states, the opposite reasoning applies: if
someone is volunteering, then they can't be seriously looking for
a paying job, so community service is disallowed. The jury is not
yet in on any of this.
5. Internet-based Distance Learning.
Ive mentioned some new development in cyberspace for the past several
years in this trend watch, and technology continues to open new virtual
doors. The number and quality of Web sites, listservs and newsgroups
offering resources for volunteer program leaders continue to grow.
Look for the addition of several exciting uses of this electronic
medium, including complete books available at no charge online (look
out for books online on the Website soon!), increasing use of audio,
and the introduction of streaming video for distance learning options,
such that being piloted by The Learning Institute for Nonprofit Organizations
(http://www.uwex.edu/li/). We
are also seeing complete online courses in volunteer management, some
even giving academic credit. Now the challenge is to see how volunteer
program managers can adapt the technology to train and update active
volunteers.
6. Family volunteering.
While receiving much lip service over the years, most agencies have
not yet found meaningful ways to put family units to work as volunteers.
Interest in this idea is increasing as the century ends, as evidenced
by new guidebooks, training materials, and conference presentations.
Of course, to make the idea work, we have to recognize the many variations
that the word family covers today. Intact nuclear families are in
the minority. But volunteer programs can tap into grandparents raising
grandchildren, divorced parents with joint custody or visitation time,
homes with adults who are each others significant other, and the
ties between older and younger siblings.
7. International VPM-Day.
On December 5, 1999, a new holiday begins! Thanks to the driving force
of Nan Hawthorne and an ad hoc steering committee of colleagues on
the CyberVPM listserv, leaders of volunteer programs will now have
a day to recognize their efforts alongside volunteers (see http://www.nonprofitspace.org/vpm-day/).
December 5 is International Volunteer Day as proclaimed by the United
Nations (and has been since 1984, although most North Americans are
unaware of it). This is a day to celebrate the work and accomplishments
of volunteers in any setting, anywhere. Thats why VPM-Day is also
December 5. The point is to show that volunteers rarely do it alone--every
volunteer effort takes coordination. We can grab this opportunity
to focus attention on leaders, paid and volunteer, and on the skills
of volunteer administration.
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