This book is literally crammed with every suggestion and
recommendation on the subject of recruitment developed over Susan's 30-plus
years in the volunteer management field. The book first shows how to
design the best assignments for volunteers as the initial step to recruit
the most qualified people. What follows is a wealth of information on
topics ranging from how your organization's image affects your success
in recruitment to where to look for new volunteers, including your own
backyard. The Volunteer Recruitment Book also offers a whole chapter
on membership development for all-volunteer organizations, including
how to get current members "off the rolls and on their feet."
The 2002 Appendix updates "Outreach in Cyberspace," explaining the Internet as
a powerful recruitment tool. Learn how to make your own agency's Web site attract
applicants, utilize online registries of volunteer opportunities well, and incorporate
e-mail, listservs, and other Internet capabilities to target your search.
Table of Contents
1. Recruitment is the
Third Step pp. 5-10
Section 1: Preparation
2. A Fresh Look at Volunteer Job Design pp. 11-20
3. Why People Volunteer ... and Don't pp. 21-28
4. The Power of Image pp. 29-36
5. Trends and Issues in Volunteerism pp. 37-44
6. Where to Look for Volunteerspp. 45-60
Section II: Invitation
7. Techniques of Recruitment (Part One) pp. 61-76
8. Techniques of Recruitment (Part Two) pp. 77-92
9. Inviting, Not Pleading pp. 93-100
10. Doing It pp. 101-108
Section III: Variation
11. The Quest for Diversity pp. 109-116
12. Appealing to Special Target Audiences pp. 117-126
13. Membership Development pp. 127-134
14. Alternatives to Recruitment pp. 135-143
Also includes January 2002-updated Appendix on Outreach in Cyberspace pp.
"Positively the best book I have found for ideas, rationale and
methodology. I am on my 4th copy to date as they keep getting 'borrowed'
and not returned!"
--Anthea Hoare, Co-ordinator, Community Resources
"At last, a truly perceptive book on volunteer recruitment, one
that doesn't belabor the obvious, talk down to readers, or offer farfetched
scenarios and advice."
-- Contributions, July/August 1995
"If you're in the business of recruiting volunteers [this book]
should be on your shelf."
-- Philanthropy Journal
"...Susan Ellis puts across ideas clearly, with energy, conviction,
-- Volunteering, UK
"Even experienced administrators can look at what we think we know
well and see it from a different perspective...A 'must- have' for any
good library on volunteer management...."
“I am an active volunteer with a Dallas, Texas Citywide neighborhood crime prevention program. The program is “Volunteers In Patrol”, a very
successful crime prevention tool here in Dallas. Very actively supported by the Dallas Police Department. When I speak to neighborhood groups, I always
mention Susan Ellis’ book, “The Volunteer Recruitment Book”. It is the best source of practical recruiting ideas and suggestions that I’ve found. Congratulations to Ms. Ellis.”
-- Ed Fox
When you've completed the book, remember to submit a review!
Excerpted from "Your Circle of Resources"
One of my favorite suggestions for volunteer recruitment is also one of the
simplest: start with the resources in closest proximity to your agency. What
untapped treasures might be across the street or on the next block?
Picture your facility as the center of a bull's eye, with concentric
circles around it. Now do the following. If you are in an urban area,
walk out your front door with a clipboard and pen (take along a volunteer
for company). If you are more rural, do this by driving. The point is
to walk completely around the block (or drive in a tight circle) and
write down everything you see: stores, businesses, parking lots, churches,
apartment houses, schools, etc. A "Proximity Chart" worksheet
for your use is on the next page.
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