Results of the Abila Donor Engagement Study: "we decided to dig even deeper into donor behavior, to go beyond just engagement, and see what drives donor loyalty, what types of content donors really like to consume, what actions by an organization annoy donors, what role events and volunteering play, and how donors really feel when it comes to an organization spending money on overhead." Lots about Gen X and the connection of volunteering to giving money.
Document type
PDF
Number of pages
22
Year
2016