As you think about how to get and keep good volunteers, try to see doors not walls. This month's national day of service, Make a Difference Day, is your next annual chance to harness goodwill and connect the dutiful with an outlet for their compassion. Yet locally the volunteer bureau has nothing up and nothing planned, which seems lazy. The reason why your organizations don't have more competent samaritans is that our news is being delivered after the fact. Instead of reading the news, we hear it commuting or during lunch and dinner. PSAs are one thought, but posters, interviews, event coverage, human interest features and editorials are also good ways of announcing upcoming social occasions.