This question arises periodically, so here is what company president Susan J. Ellis has to say:
I could have opted to make Energize a nonprofit organization, recruit a volunteer board of directors, raise funds, and put myself on salary. Instead, I had a conscious, philosophical reason for taking the for-profit route. I have watched too many nonprofits convince third-party funders of the value of their services, while those who actually receive the services are dubious of their worth. Since funders rarely ask the end users what they think, grants continue to be awarded mainly on the skills of the organization's proposal writers. The only way that I could be certain that my clients valued Energize's services was to establish a direct customer relationship with them. Many of our clients pay for our training, books, and other help with money they, in turn, get from donors. But the customer decides how to spend that money. If they choose Energize, I feel that is a true endorsement. And that's why I'm proud to have lasted in business for over 35 years.