We have an annual fiesta each year and, except for a very small core group, have trouble getting return and new volunteers.
Problems I discovered:
- We are not really asking people to join us in this wonderful effort, we are merely telling them that we have so much to do and so little time.
- We do very little to encourage a return engagement.
- I observed during fiesta pasts that, when a volunteer arrived to help and the person in charge did not have anything for them to do, they were told that everything was under control and they did not need any help. The unfortunate thing was that the very same people that complained of lack of help were the ones that turned the new volunteers away.
- I have discovered that those who are the central volunteer planners of the event embrace their roles as if no one else in the whole world could do them as well as they can. They do not plan and publish the variety of tasks but choose to work from memory as to what needs to be done next. This type of managing is not effective in recruiting and retaining volunteers from event to event. It is so like the corporate world where employees are hired and when on board they are expected to perform without any training, communication or expectations and recognition.
Solutions:
- The first thing we must always do is "Ask.” The second thing is to "Explain" what positions are available and what would be the best fit for their talent and interest. The third thing is to encourage and help create a motivating environment even though we are asking them to work hard and to do it without pay. The fourth thing is to keep in touch, to call and let them know we appreciate their involvement and that we look forward to seeing them next year and to bring a friend, relative or anyone else that may be looking to contribute new ideas and energy toward a very worthy cause.
- The core group leading the event must delegate the majority of the duties so that they can oversee and make sure that everyone involved is aware of the mission and objectives. The core group must also be responsible for welcoming and thanking the volunteers and provide them with feedback on the results of the events. Remember, everyone you meet may be saying " Yes, I do want to help, please ask me and let me help."
Hortense Casillas