Measuring Up: Assessment Tools for Volunteer Programs

By Steve McCurley and Sue Vineyard
From Measuring Up, Heritage Arts, 1997, pp. 43-44

It is critical to know what the public thinks of you. Too often, agencies or organizations believe that everyone knows about them, understands what they do and how to become involved. It is simply not true in many cases. Use this form to measure public perception.

Assessing Your Public Image

Agency/Program Name:

  1. Have you heard of this organization before?
  2. What do you know/ think it does?
  3. Who does it serve?
  4. Does it use volunteers in doing its work?
  5. Where is it located?
  6. How long has it been in business?
  7. Who runs it? Do you know the name of one of its leaders? Who?
  8. How is it funded?
  9. Is it a private, governmental or non-profit organization?
  10. Does it have a good reputation?
  11. Has any scandal ever been attached to it that you can personally recall?
  12. Does it produce any products? What?
  13. What services does it perform?
  14. Is it important to the overall well being of our community?
  15. If a group or individual wanted to become involved as a supporter or volunteer, how would they?
  16. It this an ethical group?
  17. Does it use its money well?
  18. Does it sponsor any events in the community? Which ones?
  19. Do you trust this organization?
  20. Would you like more information on this organization?
  21. What is your general opinion of this group and what it does?
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